Private Label Group Brand Manager

  • Česká Republika, Praha - Karlín
  • Marketing

Department Overview

Private label is going to be essential part of our range and should deliver up to 25% of our sales across the group. To deliver that we set up agile team which consist of commercial, marketing, design, packaging and quality. This team works on daily basis together as stand alone team and the only responsibility is to develop strong assortment across the categories which will be loved by customers and will differentiate us among the other retailers.
Group brand manager will play critical role in designing our future success and will lead marketing and design elements of the entire work.
Let’s share it


Private label group brand manager is responsible for building a strong portfolio of unique brands which will lead to increased number of customers and improve their loyalty across our markets. You will define the strategy for Private Label brands, their role within the portfolio of the products as well as close connection to our overal brand. You must be able to strategically develop those brands, their names, designs but also prepare full launch for the markets which will then focus on delivering it in quality you will design. You will be influencing also packaging as this is one the area where we can differentiate our private label products.

What we expect from you

  • Extensive experience in brand building and development across the region (food FMCG is highly appreciated)
  • Vision and strategy to be able to develop strong private label brands
  • Ability to develop brands which can work across the markets
  • Great leadership for your team - no limits just opportunities
  • Ability to see the full picture - manage end to end processes
  • Brilliant collaboration within squad, other departments and across the group

We like people who

  • Experience in FMCG brand development (private label development can be considered as well)
  • Focus on result, not on process
  • Strategic thinker
  • Food lover who seeks for new trends
  • Flexibility in finding solutions and drive to execute them

We offer

  • Your work will have a direct impact on the company's results
  • We will implement your good ideas almost immediately – not waiting for the approval of the headquarters somewhere in the world
  • You will not be bound by corporate processes
  • Your work has to be innovative and meaningful, we do not want to follow trends, but set them
  • Last but not least, we mainly offer a fair reward and the possibility of professional growth and education, also a great bunch of people around and a legendary company events

Let’s work with us

Tell us something about you and let’s meet

Here you can attach your CV