Digital Performance Manager

  • Maďarsko, Budapešť
  • Marketing
Digital Performance Manager is responsible for the efficient generation of traffic to the website, its evaluation, optimization and delivery of the order plan.
  • Translates marketing strategy into planning and optimising the targeting of individual customer groups across digital channels.
  • Designs and creates automated systems for managing and evaluating marketing campaigns.
  • Uses the outputs from analytics when designing future campaigns.
  • Works closely with CRM, Marketing, Brand, and Customer Acquisition managers in the design of relevant content, and with logistics to cover capacity with demand.
Pošli to do světa

Koho hledáme a co budeš dělat

Strategy definition for paid channels:
  • Defines the acquisition and retention strategy through paid channels in accordance with the overall marketing strategy
  • Continuously tests alternative approaches, evaluates and adjusts them according to the results of the campaign
  • Regularly monitors developments in the digital marketing environment and implements the latest trends in the Rohlik.cz environment
Segmentation and personalisation:
  • Translates customer segments defined in the marketing strategy into a digital channel environment
  • Ensures relevant targeting of these segments through a mix of channels, relevant news and creative processing
  • Analyses the impact of targeting and implements tools for ongoing targeting optimization
Attribution / monitoring and analytics:
  • Designs and implements tools for automation, optimisation and prediction of campaign impact (eg attribution modelling, propensity modelling, etc.)
  • Regularly analyses campaign performance and suggests adjusting their settings to maximize results and ROI
  • It continuously communicates with the logistics department and the warehouse for optimal demand management
Marketing budget:
  • Responsibility for the efficient management of the marketing budget
  • Maximises the ROI of funds spent, taking into account logistics and warehouse capacity
  • Evaluates and reports on a weekly and monthly basis of budget management
Cooperation:
  • Internal: Collaborates across departments, especially with marketing, commercial, logistics and warehousing
  • External: digital agencies (if not addressed in-house)

Co od tebe očekáváme

  • Previous Team Leadership experience in high performing environment
  • Skills in managing a wide range of channels to generate web traffic
  • Experience with working and creating tools for effective data modelling (attribution models, propensity models, etc.)
  • Analytics enthusiast working with a wide variety of platforms (Google, Tableau, in-house,…)
  • Excellent orientation in campaign planning and management, identification of relevant topics, offers, messages in combination with appropriate platforms
  • Prerequisites for effective personalisation and targeting of campaigns
  • Mindset for optimisation and testing to achieve the best ROI
  • Comfortable with work in an environment with a high degree of urgency
  • Ability to proactively respond to current demand developments; sense of the commercial impact of digital marketing
  • Strong analytical skills; the ability to convert insights from data analytics to campaign optimisation
  • Strong leadership and drive for continuous achievement of set sales goals
  • Ability to work closely with related team members (marketing, commercial)
  • Knowledge of online and / or multi-channel retail / FMCG environment an advantage

Na oplátku ti nabízíme

  • Your work will have a direct impact on the company's results
  • We will implement your good ideas almost immediately – not waiting for the approval of the headquarters somewhere in the world
  • You will not be bound by corporate processes
  • Your work has to be innovative and meaningful, we do not want to follow trends, but set them
  • Last but not least, we mainly offer a fair reward and the possibility of professional growth and education, also a great bunch of people around and a legendary company events

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